Faculty Research Areas of Interest

  • Consumer behavior of sports bettors and fan-driven wagering decisions
  • Regulatory frameworks and policy development 
  • Responsible gaming messaging, media literacy, and consumer protection strategies
  • Marketing ethics and sponsorship integration 
  • Impact of sports betting on college students and young adults
  • Tribal gaming and economic development
  • Technology-driven shifts in betting engagement, including mobile platforms, AI, and data analytics
  • Sociocultural aspects of sports betting in media and popular culture
  • Public health approaches to sports betting risk education and prevention

Publications

Mastromartino, B., Li, W., & Qian, Y.T. (2025). Between the lines: Legal consciousness and consumer perceptions of online sports betting. Journal of Gambling Studies. Ahead of print.

Mastromartino, B., Naraine, M.L., & Wear, H. (2025). The nexus of sports fandom and sports wagering: A scoping review. UNLV Gaming Research & Review Journal 29(1), 75-100.

Mastromartino, B. & Wear, H. (2025). Strategic implementation of responsible sports betting marketing: The case of VictoryWager. Case Studies in Sport Management 14(1), 1-4.

Mastromartino, B. (2024). Attitudes, perceptions, and intentions toward sports betting legalization: A cluster analysis of California residents. Journal of Policy Research in Tourism, Leisure, and Events. Ahead of print.

Naraine, M. L., & Bradish, C. (2022). Analytics and iGaming. Journal of Applied Sport Management, 14(4), 5.

Stadder, E., & Naraine, M. L. (2020). Place your bets: An exploratory study of sports-gambling operators’ use of twitter for relationship marketing. International Journal of Sport Communication, 13(2), 157-180.