Faculty Research Areas of Interest
- Consumer behavior of sports bettors and fan-driven wagering decisions
- Regulatory frameworks and policy development
- Responsible gaming messaging, media literacy, and consumer protection strategies
- Marketing ethics and sponsorship integration
- Impact of sports betting on college students and young adults
- Tribal gaming and economic development
- Technology-driven shifts in betting engagement, including mobile platforms, AI, and data analytics
- Sociocultural aspects of sports betting in media and popular culture
- Public health approaches to sports betting risk education and prevention
Publications
Mastromartino, B., Li, W., & Qian, Y.T. (2025). Between the lines: Legal consciousness and consumer perceptions of online sports betting. Journal of Gambling Studies. Ahead of print.
Mastromartino, B., Naraine, M.L., & Wear, H. (2025). The nexus of sports fandom and sports wagering: A scoping review. UNLV Gaming Research & Review Journal 29(1), 75-100.
Mastromartino, B. & Wear, H. (2025). Strategic implementation of responsible sports betting marketing: The case of VictoryWager. Case Studies in Sport Management 14(1), 1-4.
Mastromartino, B. (2024). Attitudes, perceptions, and intentions toward sports betting legalization: A cluster analysis of California residents. Journal of Policy Research in Tourism, Leisure, and Events. Ahead of print.
Naraine, M. L., & Bradish, C. (2022). Analytics and iGaming. Journal of Applied Sport Management, 14(4), 5.
Stadder, E., & Naraine, M. L. (2020). Place your bets: An exploratory study of sports-gambling operators’ use of twitter for relationship marketing. International Journal of Sport Communication, 13(2), 157-180.
